School’s Out Washington
The Challenge
Initiating a dialogue, let alone garnering participation, takes more than just the use of compelling data and case studies. SOW not only needed to pique the interest of key thought leaders and youth program agencies, but they also needed to capture the attention of the community at large. They weren’t just launching an awareness campaign focused on the importance of developing quality youth programs, but they were also stewarding a grassroots movement that once successful, would improve outcomes for all youth.
The Solution
N2O developed an awareness campaign focused less on the importance of the actual “how-to’s” for developing quality youth programs, and more on the benefits of helping students to think, learn and grow via quality after-school programming.
n2o’s role
N2O developed the overall messaging, campaign positioning, launch plan and supporting marketing materials for use at statewide after-school and out-of-school program venues.